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DIA33 at A Glance
A preliminary glimpse of what fuels our passion, drives our trailblazing progression, our proficient leadership & ground breaking accomplishments. How we have differentiated ourselves from competition and built a market share by specializing in a way that most players cannot; through partnerships rather than mere vendor affiliations. The process which entails developing a differentiated offering in a specific niche, with local expertise, value-added services, and real adaptation to customer needs.
Our Partners – Committed to Deliver
To achieve distribution excellence, we have leveraged partnerships by adopting a coherent approach across all channels, encompassing three components: developing the distribution channel strategy, selecting the right suppliers and the right product-region mix, further optimizing our service model and consolidating niche market access. Shaking hands with industry stalwarts & localized SME businesses alike, DIA33 currently holds exclusive partnerships with over 30 renowned global manufacturers & OEM agreements with 70 suppliers, to cater more than 1000 different products to over 230 satisfied customers across 26 countries.
DIA33 has developed an extensive range of industrial products that are best suited to cover your requirements. DIA33’s Private Label is the foundation of our product range. Our expert Product Development team is always at your service to help you choose the right product and enable production process optimization.

From The

Desk Of CEO


Breaking boundaries under the able leadership of Nadeem Raza, CEO, DIA33 Group. With a cutting edge skill set, diverse experience and a profound understanding of the ever changing marketplace, Nadeem, a civil engineer by qualification with over 20 years of experience in Chemicals, has honed his team to continually improvise their growth strategy to function as a valued asset and esteemed affiliate to our suppliers & customers around the world.

"We endeavor to surpass our customer’s expectation at each conceivable premise, through a shrewd allocation of resources, customized services, quality benchmarking, and a responsive & client driven administration".

Our Team



Renowned Exclusive Suppliers
Satisfied Customers
Network Offices

Development & Growth

with Lasting Impression of Service & Quality


Meet us at The East African Coating Congress, Booth No. B-09!

Meet us at The East African Coating Congress, Booth No. B-09, Safari Park Hotel, Nairobi,...

True Connection : Raza & DIA33

The ability to see the opportunity in a highly volatile economy and to anticipate future...

DIA33 endeavours to provide its customers with superior products and services, reviewed by PPCJ for 2017.

Product portfolio for a diverse range of applications DIA33 is a multi-national Chemical Distribution Company having...

DIA33 CEO, Nadeem Raza Bagged the Prime Position in RPME 2016 POWER 50 List.

It was in January 2011 that the 38-year-old astute Civil Engineer finally gave wings to...

DIA33 answered some key questions relating to the East African market, giving their unique insights into the region.

What are the biggest opportunities for the coatings industry in East Africa? (MAX 150 words). Opportunities:...

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+971 4 454 1381
+971 4 454 1382