Our Team

Teamwork divides the task and multiplies the success

Best any company can have. Our Team represents many years of Industry and leadership experience. Emanating from a diverse variety of professional backgrounds, collectively equipping DIA33 with the expertise and market analyzing qualities to drive sustainable magnification of the business.

Nadeem Raza
Nadeem Raza is a Founding Director and Group Chief Executive Officer with more than 21 years of experience in Structural Engineering, Supply Chain Management, and Operational Managements. He is responsible for overall Strategic growth, new partner relations and overseeing the entire Business development and expansion. Drawing all his Business and Market experience he has direct DIA33 since its foundation to a global company.

"DIA33 aims to meet the changing market demands and continuously adapting itself & its resources to match the global situation & the shifting balance of the economies it operates in. DIA33 would always stay true to its mission: to add value to the business through superior products & unmatched customized solutions & services, delivered with best practices & standard benchmarks."

Madiha Naz
Director - Technical Support & Product Development
With the responsibility of technical matters and giving support to the company and customers globally, Madiha is committed to delivering the best and timely support for all new developments and existing products, raw materials, finished products, quality assurance and product enhancement through her excellent skills and experience of over 10 years.

"In general people think that product and brand is the most important thing, but we believe that it’s a great leadership, right focus, passion and a team which deliver results to a high level, and without these 4 things even the best product won't make a company successful."

Emily Lei
MD, China
Holding 12 years of experience in Chemical Business, Logistic and Trade Managements, She focuses on the business development,growth, and management of DIA33 China and Hongkong.

"We strive to provide the best possible services combined with the best possible experience to all our customers. We go beyond expectations to achieve our long-term goals that make the real and positive difference. "

Aslam Rizvi
MD, India
Aslam is an Engineering & Management graduate with over 19 years of rich experience in Industrial & Channel Sales & Marketing in Chemicals with deftness in Business Development. He leads the business development activities in the Indian subcontinent and responsible for the growth and profitability in the region.

"We strongly believe in going beyond customer expectations – customer delight is something which will add new customers and retain existing ones. Organisational growth is inherently natural if hard work and dedication are put into it. Organisations flourish because of its employees who are an asset and must be treated as one, any organisation is known by its people who helped built it.

Zaheera Jussab
MD, United Kingdom
Having had previous experience in running a business and working in a reputable retail distribution firm – Zaheera brings a wealth of experience and expertise to DIA33.

"Positive proactive and result driven. Is able to manage to motivate a productive team - Passes excellent interpersonal communication and negotiation skills. A focused individual who has the ability to develop and maintain mutually beneficial internal and external relationships exceeding expectations. An all-round versatile result driven individual."

Zewdu Admaw
GM, Ethiopia
Zewdu Admaw is a General Manager of DIA33 Ethiopia. With over 23 years of experience in Supplying industrial chemicals and providing services to various customers of different sectors such Paints and Constructions, Plastics, Foam, Cosmetics, Soap and Detergent, he is responsible for the marketing, sales and business development of DIA33 Ethiopia.

"The only way to fail is not taking risks and the only way to success is never giving up. Luck is nothing but the Preparation meeting Opportunity. "

Roberto Abendan
GM Philippines
Roberto is a General Manager of DIA33 - Philippines and overseeing the Sales & Marketing Activities and Business growth within the region. Holding nine years of experience in Chemical trading, he is proficiently contributing to company Business Development.

"Growth is never by mere chance or luck; it is the result of hardworking of entire team."