Our Team

Teamwork divides the task and multiplies the success

Best any company can have. Our Team represents many years of Industry and leadership experience. Emanating from a diverse variety of professional backgrounds, collectively equipping DIA33 with the expertise and market analyzing qualities to drive sustainable magnification of the business.

Nadeem Raza
CEO
Nadeem Raza is a Founding Director and Group Chief Executive Officer with more than 21 years of experience in Structural Engineering, Supply Chain Management, and Operational Managements. He is responsible for overall Strategic growth, new partner relations and overseeing the entire Business development and expansion. Drawing all his Business and Market experience he has direct DIA33 since its foundation to a global company.

"DIA33 aims to meet the changing market demands and continuously adapting itself & its resources to match the global situation & the shifting balance of the economies it operates in. DIA33 would always stay true to its mission: to add value to the business through superior products & unmatched customized solutions & services, delivered with best practices & standard benchmarks."

Abu Saad
CFO
As a Group Chief Financial Officer, besides developing financial forecasts, budgets, reporting results and developing improvements, Saad assist the CEO in identifying monetary resources and developing action plans.

He came on board with an experience of over 10 years as a Corporate banker, predominately in the MENA region. Over the years, Saad has developed a strong knowledge of global transactions including banking products such as Structured Trade Finance, Risk Participation, Asset Management and Debt Origination with various corporate and financial institutions.

"Actions complemented by one's persuasion, impartiality, and determination will defiantly overcome even the toughest of obstacles. This is the secret of success in business and in life."

Madiha Naz
Director - Technical Support & Product Development
With the responsibility of technical matters and giving support to the company and customers globally, Madiha is committed to delivering the best and timely support for all new developments and existing products, raw materials, finished products, quality assurance and product enhancement through her excellent skills and experience of over 10 years.

"In general people think that product and brand is the most important thing, but we believe that it’s a great leadership, right focus, passion and a team which deliver results to a high level, and without these 4 things even the best product won't make a company successful."

Vishal Bansal
Director
With extraordinary business development acumen, public relations and entrepreneurial zeal, Vishal Bansal has been successful in catering the needs of diverse industrial segments. He has 15 years of rich experience in the field of polyolefin and an in-depth understanding of PE, PP, PET, EVA, PVC, ABS, PC. He has worked in close partnership with reputed domestic petrochemical producers like IOCL, GAIL, RIL & HMEL and international producers like Borouge, Tasnee, AKPC, Sabic, Formosa to name a few.

He has been instrumental to structure new vertical within business streams of the company and currently is responsible for polyolefins business across company’s network, with the major focus in India & China.

Sinatra D'Souza
Assistant Director – HRM and Legal Affairs
As an HR and Legal Professional, her key elements of focus is to empower employees in knowing and understanding their legal rights and limitations in this organization. Conversely, addressing to a range of people’s issues and the impact on the workplace environment and simultaneously, to concentrate on the legal risk of the organization.

"Hire the best people you can find. Create an atmosphere that will keep them. Then, let them do their jobs."

Emily Lei
MD, China
Holding 12 years of experience in Chemical Business, Logistic and Trade Managements, She focuses on the business development,growth, and management of DIA33 China and Hongkong.

"We strive to provide the best possible services combined with the best possible experience to all our customers. We go beyond expectations to achieve our long-term goals that make the real and positive difference. "

Manuel Baumann
MD, UAE and Africa
Bringing along a rich experience of 12 years in the field of product development and marketing of chemicals, Baumann is an experienced manager with skills in positioning, marketing, team management and cross-functional affairs.

He is responsible for the overall leadership and growth of business managed by the company in UAE and Africa.

"Leadership is to focus on strengths & not on weaknesses, finding the right fit and define the right outcomes."

Aslam Rizvi
MD, India
Aslam is an Engineering & Management graduate with over 19 years of rich experience in Industrial & Channel Sales & Marketing in Chemicals with deftness in Business Development. He leads the business development activities in the Indian subcontinent and responsible for the growth and profitability in the region.

"We strongly believe in going beyond customer expectations – customer delight is something which will add new customers and retain existing ones. Organisational growth is inherently natural if hard work and dedication are put into it. Organisations flourish because of its employees who are an asset and must be treated as one, any organisation is known by its people who helped built it.

Syed Saba Karim
GM, Kingdom of Saudi Arabia
Saba Karim is Regional General Manager with a responsibility to devise strategies and techniques necessary for achieving the sales targets as well as promoting the brand in the kingdom. He has 14 years working experience of specialty & Industrial chemical in the Kingdom.

"In DIA’33 we have a culture where we are incredibly self-critical, we don’t get comfortable with our success and Everyone on the team plays an equal role. My role is to create the wave and everyone on our team keeps the wave going."

Zaheera Jussab
MD, United Kingdom
Having had previous experience in running a business and working in a reputable retail distribution firm – Zaheera brings a wealth of experience and expertise to DIA33.

"Positive proactive and result driven. Is able to manage to motivate a productive team - Passes excellent interpersonal communication and negotiation skills. A focused individual who has the ability to develop and maintain mutually beneficial internal and external relationships exceeding expectations. An all-round versatile result driven individual."

Zewdu Admaw
GM, Ethiopia
Zewdu Admaw is a General Manager of DIA33 Ethiopia. With over 23 years of experience in Supplying industrial chemicals and providing services to various customers of different sectors such Paints and Constructions, Plastics, Foam, Cosmetics, Soap and Detergent, he is responsible for the marketing, sales and business development of DIA33 Ethiopia.

"The only way to fail is not taking risks and the only way to success is never giving up. Luck is nothing but the Preparation meeting Opportunity. "

Roberto Abendan
GM Philippines
Roberto is a General Manager of DIA33 - Philippines and overseeing the Sales & Marketing Activities and Business growth within the region. Holding nine years of experience in Chemical trading, he is proficiently contributing to company Business Development.

"Growth is never by mere chance or luck; it is the result of hardworking of entire team."

Syed Khateeb Zaidi
MD, Canada
Business Director of Dia33 Inc. Canada, Syed Zaidi is a senior business development professional with over 16 years of experience in International Business Development, Industrial Sales Management of Industrial chemicals and raw material. He has a proven track record of developing and implementing effective market-entry strategies, managing business relationships, building credibility, and establishing long-term relationships with clients, particularly in chemicals and raw materials.

"There are no secrets to success. It is the result of preparation, hard work, and learning from failures."